Outcome Driven UX

We design exceptional digital experiences to deliver real business outcomes

We believe…


UX is a feeling.


WOW! comes from exceeding business goals.


Experiencing the user = user experience.


Its never the user’s fault.


Observe people, just the way they are.


Eliminate everything extraneous.


Experience is the accumulation of a thousand tiny moments.


Engagement comes from optimal level of challenge.


UX evolution requires creation, protection & destruction.

Its not rocket science but close

Knowledge & skills based UX training programs

Our work speaks for itself

but we still made some case studies
  • Discovery+ is among India’s highest rated OTT apps across five of the largest at-scale platforms- iOS, Android, Web, FireTV and Android TV.
  • 8x increase in trial class completion
  • 6x increase in overall classes.
  • 8x revenue growth.
  • 23% increase in lifetime revenue
  • Lives positively impacted: 900
  • Farmers educated on technology: 2,000+
  • CO2 emissions negated: 10 Tons
  • Energy harnessed from the sun: 18MW
  • Acres of land irrigated: 800
  • Increase in customer satisfaction ratings
  • Increase in equivalent premium income
  • Increase in rider issuance
  • Double digit rise in number of policies issued
  • Increase in average ticket size
  • 88% users rated usefulness of information as good
  • 90% users rated visual design as good
  • 81% users rated spend analysis as beneficial

Our trade secrets

Mum’s the word

Meet the crew

The world is our oyster

and our clients are an eclectic mix
40+ Clients
250+ Projects
$10M+ ROI
85% Client Retention

Our clients absolutely love us

Issac John
Discovery India | Business Head

As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus.

Saloni Kapoor
Axis Bank | AVP – Innovation & New Product Dev

“It was great working with the ZEUX Innovation team and their thought leaders. The UX designers collaborated very well. Also, this project needed innovative and break-through ideas, something that was never done before in the industry. Hence, ZEUX was our go to place. They not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.”

Bidyut Nath
Head – TATA Shop Share and Smile

“ZEUX Innovation displayed a strong commitment to find the right solution and were always patient with us. They established a smooth workflow to ensure effective collaboration between teams. The team is dedicated and practical. And, the new design they made led to a decrease in bounce rate and an increase in page views and awareness.”

Madhavan Ganesan
Reliance Retail | President

“Congratulations Hemal and Saurabh. This is just a simple recognition of the outstanding work ZEUX does under your leadership. The last year has been an amazing experience working with you. Cheers for many more milestones ahead. 👍👍👏👏”

Prithvi Chandrasekhar
Incred | President, Risk and Analytics

“InCred has worked with ZEUX since when we started planning our first B2C product. We knew that an outstanding UX, in terms of both functionality and aesthetics, was essential. We knew we needed a design partner who understood the customer, our products and our technology in a deep way. We wanted a partner who would work with us long-term, enhancing our relationship with every design-module. We went through an extensive search, and zeroed in on ZEUX, because they have a strong point of view, they believed in their design, and they were able to push our thinking.

 We have now worked with them for almost two years and have been super-happy with the relationship. To us, the quality of work ZEUX has delivered, proves that UX is a specialised and highly skilled discipline, that is crucial to any world-class tech-enabled business. We look forward to continuing our partnership with ZEUX through the next phases of our growth.”

Winning isn’t everything

but who’s complaining

Good news travels fast

You are in good hands

Led by established UX design & innovation leaders. 60,000+ hours of combined global UX consulting experience. Proven track record of successfully leading 100+ UX design projects.
Outcome Based Delivery
Process driven UX design approach, grounded in cognitive psychology and behavioral science

We’re here

and we have an excellent view of the lake
ZEUX Innovation Pvt. Ltd.
402, El Tara, Orchard Ave,
Hiranandani Gardens,
Powai, Mumbai 400076

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