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Bingewatch CultureNetflix, UX and the slow demise of moderationKriti Krishan - 05 Aug 2019 -
Accessibility in UX: The case for radical empathyKriti Krishan - 11 Jul 2019 -
Why we built Buoyant!Saurabh Gupta - 02 Jul 2019 -
Un-Abandoning CartsShruti Bahl - 24 May 2019 -
The Rise & Fall of SnapchatTanvi Purohit - 01 Mar 2019 -
Micro Animation : Good things come in small packagesSumanth Avn - 03 Dec 2018 -
Persuasion is the new black : How to win users and influence themAshish Singh - 29 Nov 2018 -
Voice Assistants : What is all the noise about?Divvya Behal - 16 Nov 2018 -
UX Tasting MenuSaurabh Gupta - 09 Nov 2018 -
Usability Testing : In Pursuit of the Untampered TruthPriya Khanna - 07 August 2018 -
Cracking the Multi-Screen MazeHarshal Tote - 13 June 2018 -
A Millennial’s Guide To Designing For MillennialsFatema Khalil - 27 Mar 2018 -
Branding & UX: A Tale of InterdependenceTanvi Purohit - 10 Oct 2017 -
5 fool-proof ways to succeed in a UX projectHemal Gathani - 21 Apr 2017 -
Why a sound visual interface needs soundParitosh Ursekar - 06 Mar 2017 -
5 Things You Can Do To Avoid Messing Up Your Chatbot ExperienceSaurabh Gupta - 29 Nov 2016
ZEUX Design Philosophy : 9 Core Principles
Consulting Offerings
UX
Assessment
Assessment
Provides a holistic UX evaluation of a digital interface. Identifies the gap between current vs. desired quality of experience. Duration: 2-4 weeks. Can vary depending on scope and type of evaluation.
- Ideally, done as a diagnostic first step before starting a redesign activity and/or as validation before finalizing a design.
- Can be done without user involvement as an expert review and/or as user testing with an appropriate sample of participants.
- Deliverable includes assessment report covering areas of UX improvement and design recommendations.
“Expert reviews work best when all business stakeholders are in agreement about the quality of the current experience. Whereas, user testing is ideal when there is a need for building consensus.”
Want to know more? Email us: ux@zeuxinnovation.com
UX
Research
Research
Provides an in-depth understanding of your users and their stated & unstated needs. Duration: 3-4 weeks. Varies depending on size of research sample.
- Can be done as a stand alone activity or as part of a UX design program.
- Ideally, done before the design phase to ensure that the design matches user expectations.
- Richest user data comes from using 1-1 direct qualitative research methods.
- Deliverable includes research insights report covering user preferences, performance data and design implications.
“Real insight comes from focusing on what users do rather than just what they say.”
Want to know more? Email us: ux@zeuxinnovation.com
UX
Design
Design
Provides the interface design solution that meets business goals and fulfills user needs. Duration: 6-8 weeks. Can vary considerably depending on required number of screens & footprints.
- Ideally, done as a four step process: Problem definition, research, design and testing.
- Design is created with a scientific basis grounded in cognitive psychology and behavioral science.
- Deliverable includes required number of screens across footprints delivered as JPEGs or HTMLs.
“UX design projects deliver the best outcomes when they follow a systematic process that ensures that the design is informed, iterated and validated.“
Want to know more? Email us: ux@zeuxinnovation.com
Omni
Channel
Strategy
Channel
Strategy
Provides the UX masterplan across channels, devices & footprints for your entire digital ecosystem. Duration: 6-8 weeks. Can vary based on context.
- Ensures that the design of each user touchpoint is aligned to a masterplan and provides users a consistent, optimized and continuous experience across the digital ecosystem.
- Defines the end-to-end optimal experience for key user journeys across channels, devices and footprints.
- Deliverables include a UX ecosystem visualization, user journey mapping and screens (JPEGs or HTMLs) representing key tasks.
“The optimal omni-channel design solution along with the right organizational structure, governance & culture leads to sustainable UX success.”
Want to know more? Email us: ux@zeuxinnovation.com
UX
Innovation
Innovation
Provides the UX design solution in cases where business needs to launch a new disruptive digital offering. Duration: 6-8 weeks. Can vary based on context.
- Ideally, done as a four step process: Problem definition, research, design and testing.
- Research tends to be more open-ended. Design is created with a scientific basis.
- Deliverable includes required number of screens across footprints delivered as JPEGs or HTMLs.
“The most important and often the most challenging part of an innovation program is problem definition. If the question is phrased properly, then the answer is the easy part.”
Want to know more? Email us: ux@zeuxinnovation.com
UX
Lifecycle
Mgmt.
Lifecycle
Mgmt.
Provides an embedded UX leadership team for sustained guidance & advisory addressing the entire spectrum of an organization’s UX needs. Duration: ongoing.
- Hassle-free UX. Provides flexible, on-demand UX support.
- Manages the ongoing UX evolution of an organization’s digital ecosystem. Helps ensure that the organization routinely creates best-in-class digital experiences and leverages UX as a strategic differentiator.
- Provides day-to-day troubleshooting for business-as-usual UX needs and strategic guidance for major UX programs.
- Formal deliverables include regular executive briefings.
“An embedded team combines the best of both worlds. An unbiased outsider perspective along with a deep understanding of an organizations unique context and internal dynamics.”
Want to know more? Email us: ux@zeuxinnovation.com
Training Offerings
Design
Thinking in
Action
Thinking in
Action
1 Day, Primer
A training program that provides a repeatable & user-centered problem-solving framework that can be applied in any context to achieve extraordinary results.
Program outline: Define. Empathize. Design. Test.
Who should attend: Leaders, managers, individual contributors. Anyone faced with the daunting task of solving a complex problem.
“Just thinking is not enough, the design process needs to be action oriented and translate to a tangible outcome.”
Want to know more? Email us: ux@zeuxinnovation.com
Outcome
Driven
Innovation
Driven
Innovation
3 Days, Intensive
A training program that provides the fundamental building blocks for becoming more innovative, boosting creative capacity, discovering disruptive ideas and executing them to deliver real business outcomes.
Program outline: Question. Understand. Connect. Create.
Who should attend: Executives, Leaders, Innovation/Design/R&D teams.
“Innovation is not invention. Most successful innovations come from combining old ideas in new ways.”
Want to know more? Email us: ux@zeuxinnovation.com
UX
Masterclass
Masterclass
1 Day, Intensive
Short specialty modules that provide focused, deep-dive, skill development programs pertaining to specific steps in the innovation process.
Modules: Problem Definition. Ethnographic Research. Ecosystem Visualization. Disruptive Thinking. Interface Design.
Who should attend: Design/Innovation teams.
“Building UX expertise requires 3 things: Education, Experience and Exposure. Education counts for only 10%.”
Want to know more? Email us: ux@zeuxinnovation.com
Insights . Trends . Best Practices
Founders
Saurabh Gupta
"Design is about striking a balance between familiar and fresh, between comfort and stimulation."
Saurabh is on the World Innovation Congress list of Top 50 most innovative leaders in India. An established UX design and innovation leader with proven passion for UX and strong belief in design’s ability to simplify, amplify
and delight. An alumnus of NID with a decade long UX design and innovation career. Established, mentored and led UX design and innovation teams that have regularly delivered award-winning solutions and tremendous ROI
for startups and Fortune 500 companies worldwide. Wants to move the UX design and innovation discussion to the board level in organizations. Passionate about helping incumbent players and startups understand what it
takes to create best-in-class experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and longterm strategy.
Hemal Gathani
"Design is the new advertising. If brand is a promise, design is performance."
An outcome driven UX design leader with a proven track record of helping companies achieve business goals via UX. 15+ years of experience in UX consulting and training worldwide. Led 100+ UX design projects from inception
to final delivery and architected several large UX transformation programs. Consults globally. Mentors and leads UX teams comprising of analysts, researchers and designers. Relentless in ensuring UX design delivers
real business outcomes.
Key Clients
Testimonials
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Congratulations Hemal and Saurabh. This is just a simple recognition of the outstanding work ZEUX does under your leadership. The last year has been an amazing experience working with you. Cheers for many more milestones ahead.
Madhavan Ganesan President, Reliance Retail -
InCred has worked with ZEUX since when we started planning our first B2C product. We needed a design partner who understood the customer, our products and our technology in a deep way. We wanted a partner who would work with us long-term, enhancing our relationship with every design-module. We went through an extensive search, and zeroed in on ZEUX, because they have a strong point of view, they believed in their design, and they were able to push our thinking. We have now worked with them for almost two years and have been super-happy with the relationship. To us, the quality of work ZEUX has delivered, proves that UX is a specialised and highly skilled discipline, that is crucial to any world-class tech-enabled business. We look forward to continuing our partnership with ZEUX through the next phases of our growth.
Prithvi Chandrasekhar President, Risk and Analytics, Incred -
It has been a pleasure working with ZEUX team over the last couple of years. What differentiates ZEUX from other UX companies is their approach, thought leadership and the outcome they deliver. Many a times you find that there is a huge difference in the promise during the sales pitch and what actually is delivered. But that is not the case with ZEUX. The delivery teams ensure that they can successfully deliver and exceed expectations project after project.
AVP, Top 5 Indian Bank -
We had an exceptional experience with Zeux Innovation for the complete UI/UX design of our v2 interface. Extremely competent, fast and consumer-obsessed team. We worked with them after evaluating tons of other partners and recommend them very highly.
Karan Bajaj CEO, WhiteHat Jr.
Recognition
In the News
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Top UX trends that Indian businesses can’t ignoreET CIO - 23 Sep 2019 -
ZEUX Emerges amongst the top full circle UX design and innovation firm in IndiaBusiness World - 20 Sep 2019 -
Explaining the importance of UX & UI in the digital economyTechGig Bureau - 12 Aug 2019 -
Most companies have made it their mission to make UX a strategic differentiator: ZEUX InnovationFinance Intellect - 19 Jun 2019 -
The 3E Approach to Building a UX CareerSilicon India - 10 Jun 2019
Why ZEUX?
Led by established UX design & innovation leaders. 60,000+ hours of combined global UX consulting experience. Proven track record of successfully leading 100+ UX design projects.
Outcome based delivery
Process driven UX design approach, grounded in cognitive psychology and behavioral science.
Fast turn around time
Contact
ZEUX Innovation Pvt. Ltd.
402, El Tara, Orchard Ave, Hiranandani Gardens, Powai, Mumbai 400076. India.
402, El Tara, Orchard Ave, Hiranandani Gardens, Powai, Mumbai 400076. India.
