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Outcome Driven UX

We design exceptional digital experiences to deliver real business outcomes.

ZEUX Design Philosophy : 9 Core Principles

UX is a feeling.
Design is not just decoration.
WOW! is about meeting business goals.
Process is sacrosanct. Involve users actively.
Start by assuming, everything is noise.
Design with science. Understand human limitations.
Ease is no longer enough. Design for influence.
Good UX is minimal interface, maximum experience.
Good Omni-Channel UX is consistent, optimized & continuous.

Consulting Offerings

Provides a holistic UX evaluation of a digital interface. Identifies the gap between current vs. desired quality of experience. Duration: 2-4 weeks. Can vary depending on scope and type of evaluation.
  • Ideally, done as a diagnostic first step before starting a redesign activity and/or as validation before finalizing a design.
  • Can be done without user involvement as an expert review and/or as user testing with an appropriate sample of participants.
  • Deliverable includes assessment report covering areas of UX improvement and design recommendations.
“Expert reviews work best when all business stakeholders are in agreement about the quality of the current experience. Whereas, user testing is ideal when there is a need for building consensus.”
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Provides an in-depth understanding of your users and their stated & unstated needs. Duration: 3-4 weeks. Varies depending on size of research sample.
  • Can be done as a stand alone activity or as part of a UX design program.
  • Ideally, done before the design phase to ensure that the design matches user expectations.
  • Richest user data comes from using 1-1 direct qualitative research methods.
  • Deliverable includes research insights report covering user preferences, performance data and design implications.
“Real insight comes from focusing on what users do rather than just what they say.”
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Provides the interface design solution that meets business goals and fulfills user needs. Duration: 6-8 weeks. Can vary considerably depending on required number of screens & footprints.
  • Ideally, done as a four step process: Problem definition, research, design and testing.
  • Design is created with a scientific basis grounded in cognitive psychology and behavioral science.
  • Deliverable includes required number of screens across footprints delivered as JPEGs or HTMLs.
“UX design projects deliver the best outcomes when they follow a systematic process that ensures that the design is informed, iterated and validated.“
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Provides the UX masterplan across channels, devices & footprints for your entire digital ecosystem. Duration: 6-8 weeks. Can vary based on context.
  • Ensures that the design of each user touchpoint is aligned to a masterplan and provides users a consistent, optimized and continuous experience across the digital ecosystem.
  • Defines the end-to-end optimal experience for key user journeys across channels, devices and footprints.
  • Deliverables include a UX ecosystem visualization, user journey mapping and screens (JPEGs or HTMLs) representing key tasks.
“The optimal omni-channel design solution along with the right organizational structure, governance & culture leads to sustainable UX success.”
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Provides the UX design solution in cases where business needs to launch a new disruptive digital offering. Duration: 6-8 weeks. Can vary based on context.
  • Ideally, done as a four step process: Problem definition, research, design and testing.
  • Research tends to be more open-ended. Design is created with a scientific basis.
  • Deliverable includes required number of screens across footprints delivered as JPEGs or HTMLs.
“The most important and often the most challenging part of an innovation program is problem definition. If the question is phrased properly, then the answer is the easy part.”
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Provides an embedded UX leadership team for sustained guidance & advisory addressing the entire spectrum of an organization’s UX needs. Duration: ongoing.
  • Hassle-free UX. Provides flexible, on-demand UX support.
  • Manages the ongoing UX evolution of an organization’s digital ecosystem. Helps ensure that the organization routinely creates best-in-class digital experiences and leverages UX as a strategic differentiator.
  • Provides day-to-day troubleshooting for business-as-usual UX needs and strategic guidance for major UX programs.
  • Formal deliverables include regular executive briefings.
“An embedded team combines the best of both worlds. An unbiased outsider perspective along with a deep understanding of an organizations unique context and internal dynamics.”
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Training Offerings

Thinking in
1 Day, Primer
A training program that provides a repeatable & user-centered problem-solving framework that can be applied in any context to achieve extraordinary results.
Program outline: Define. Empathize. Design. Test.
Who should attend: Leaders, managers, individual contributors. Anyone faced with the daunting task of solving a complex problem.
“Just thinking is not enough, the design process needs to be action oriented and translate to a tangible outcome.”
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3 Days, Intensive
A training program that provides the fundamental building blocks for becoming more innovative, boosting creative capacity, discovering disruptive ideas and executing them to deliver real business outcomes.
Program outline: Question. Understand. Connect. Create.
Who should attend: Executives, Leaders, Innovation/Design/R&D teams.
“Innovation is not invention. Most successful innovations come from combining old ideas in new ways.”
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1 Day, Intensive
Short specialty modules that provide focused, deep-dive, skill development programs pertaining to specific steps in the innovation process.
Modules: Problem Definition. Ethnographic Research. Ecosystem Visualization. Disruptive Thinking. Interface Design.
Who should attend: Design/Innovation teams.
“Building UX expertise requires 3 things: Education, Experience and Exposure. Education counts for only 10%.”
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Saurabh Gupta - UX Design Consultant
Saurabh Gupta
"Design is about striking a balance between familiar and fresh, between comfort and stimulation."
Saurabh is on the World Innovation Congress list of Top 50 most innovative leaders in India. An established UX design and innovation leader with proven passion for UX and strong belief in design’s ability to simplify, amplify and delight. An alumnus of NID with a decade long UX design and innovation career. Established, mentored and led UX design and innovation teams that have regularly delivered award-winning solutions and tremendous ROI for startups and Fortune 500 companies worldwide. Wants to move the UX design and innovation discussion to the board level in organizations. Passionate about helping incumbent players and startups understand what it takes to create best-in-class experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and longterm strategy.
Hemal Gathani - UX Design Consultant
Hemal Gathani
"Design is the new advertising. If brand is a promise, design is performance."
An outcome driven UX design leader with a proven track record of helping companies achieve business goals via UX. 15+ years of experience in UX consulting and training worldwide. Led 100+ UX design projects from inception to final delivery and architected several large UX transformation programs. Consults globally. Mentors and leads UX teams comprising of analysts, researchers and designers. Relentless in ensuring UX design delivers real business outcomes.

Key Clients

Network 18
Yes Bank
Axis Bank
ICICI Securities
Reliance Brands Limited
Orbit Goomo
Reliance Retail
easy roads
Intellect Design
Gaea Global
AU Small Finance Bank
Yes Securities
Lakshmi Vilas Bank
Tata Sons
White Hat Jr.
Godrej Properties Limited
Rummy Circle
  • We engaged with ZEUX Innovation at an early stage to help shape and define a world class user experience to avid sports fan in India. ZEUX Innovation is way ahead of the game when it comes to creating strong differentiators, defining the strategy and the product roadmap. What impressed me the most is how they connect the dots between business goals, user research and UX design. FanCode has successfully completed one year with over 15 million app installs without considerable marketing spends. This speaks volumes about how our customers are enjoying the experience on our app and referring us to their friends.

    I strongly recommend ZEUX Innovation if you need help with long term, complex and strategic initiatives to create world class experience for your customers.

    Yannick Colaco
    Co-Founder, FanCode
  • As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers.

    The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus.

    Issac John
    Business Head, Discovery India
  • It was great working with the ZEUX Innovation team and their thought leaders. The UX designers collaborated very well. Also, this project needed innovative and break-through ideas, something that was never done before in the industry. Hence, ZEUX was our go to place. They not only helped us create what we were looking for but also provided a lot more by handholding and directing us with their sound consulting advise which is much needed in creating anything new.

    Saloni Kapoor
    AVP - Innovation & New Product Dev, Axis Bank
  • ZEUX Innovation displayed a strong commitment to find the right solution and were always patient with us. They established a smooth workflow to ensure effective collaboration between teams. The team is dedicated and practical. And, the new design they made led to a decrease in bounce rate and an increase in page views and awareness.

    Bidyut Nath
    Head, TATA Shop Share and Smile
  • We are impressed by their understanding of the domain, UX science and deep knowledge and ability to question obvious things. ZEUX does what it takes to deliver complex and large-scale projects successfully. In large scale UX projects, it is imperative that the design partner contributes in a way that ensures effective implementation. ZEUX went beyond just delivering UX designs and often solved some tech problems that our technology partner was facing. They are a perfect partner when it comes to bridging the gap between design and development.

    KY Bharath
    AVP Marketing, Yes Bank Ltd
  • ZEUX is best when it comes to the quality of the work, flexibility and understanding of the big picture. They managed to simplify very complex and outdated flows for an app for a government body. Our end clients are super happy with the work that ZEUX completed. We are now looking to engage with them for additional projects.

    Moe Izadpanah
    Principal, Paktolus Group LLC
  • Congratulations Hemal and Saurabh. This is just a simple recognition of the outstanding work ZEUX does under your leadership. The last year has been an amazing experience working with you. Cheers for many more milestones ahead.

    Madhavan Ganesan
    President, Reliance Retail
  • InCred has worked with ZEUX since when we started planning our first B2C product. We needed a design partner who understood the customer, our products and our technology in a deep way. We wanted a partner who would work with us long-term, enhancing our relationship with every design-module. We went through an extensive search, and zeroed in on ZEUX, because they have a strong point of view, they believed in their design, and they were able to push our thinking.

    We have now worked with them for almost two years and have been super-happy with the relationship. To us, the quality of work ZEUX has delivered, proves that UX is a specialised and highly skilled discipline, that is crucial to any world-class tech-enabled business. We look forward to continuing our partnership with ZEUX through the next phases of our growth.

    Prithvi Chandrasekhar
    President, Risk and Analytics, Incred
  • It has been a pleasure working with ZEUX team over the last couple of years. What differentiates ZEUX from other UX companies is their approach, thought leadership and the outcome they deliver. Many a times you find that there is a huge difference in the promise during the sales pitch and what actually is delivered. But that is not the case with ZEUX. The delivery teams ensure that they can successfully deliver and exceed expectations project after project.

    AVP, Top 5 Indian Bank
  • We had an exceptional experience with ZEUX Innovation for the complete UI/UX design of our v2 interface. Extremely competent, fast and consumer-obsessed team. We worked with them after evaluating tons of other partners and recommend them very highly.

    Karan Bajaj
    CEO, WhiteHat Jr.


UX Company of the year
Top 5 UX/UI Designing Companies in India 2018
50 Top Innovative Leaders
Top 10 UX/UI Designing Companies in India 2019


Led by established UX design & innovation leaders. 60,000+ hours of combined global UX consulting experience. Proven track record of successfully leading 100+ UX design projects.
Outcome Based Delivery
Outcome based delivery
Process Driven
Process driven UX design approach, grounded in cognitive psychology and behavioral science.
Fast Turn Around Time
Fast turn around time


Contact Us
ZEUX Innovation Pvt. Ltd.
402, El Tara, Orchard Ave, Hiranandani Gardens, Powai, Mumbai 400076. India.