TCG Group envisioned a revolutionary platform catering to everyone in the real estate market – from property owners to service providers. This platform, powered by AI, would
ZEUX stepped in as their strategic design partner to create a seamless and intuitive user experience (UX) and a visually captivating user interface (UI) for this ambitious project.
We took a deep-dive into new-age innovation from the get go and as part of our process for this project we conducted a UX innovation workshop with the stakeholders. One activity in this workshop was the "Knowings your Brand Values" with images, where participants segregated expressionist images into categories that define every attribute of their brand better. We also conducted comprehensive competitive research to understand current trends and strategies in the real estate technology space. This analysis provided a strong foundation for us to design a platform that effectively engages and welcomes users.
ZEUX was the strategic design partner for the Z app. Leveraging our expertise, we conceptualised a comprehensive feature set and meticulously deconstructed user task flows. This rigorous process yielded key insights that informed the design of a unique real estate ecosystem. The resulting Z app functions as a complete and holistic ecosystem, streamlining the entire user experience.
Our solution focused on 5 Key UX design features
The app boasts a premium aesthetic that prioritises user-friendliness.
Keeping in mind that the app essentially caters to the elite societies in any area, minimalism and a carefully curated colour palette create a sophisticated yet intuitive experience.
This innovative feature presents the app's diverse offerings in a clear and engaging way, facilitating easy discovery and user interaction.
It breaks away from conventional cascading navigation systems, offering a novel and intuitive experience.
This innovative feature aims to assist the user at their command- reducing motor and cognitive load effectively.
It leverages AI power to deliver a better experience. Image quality assurance check for rental listing, increasing ease of usage, are some of the functions performed by ConZierge to make functionality easier and engaging!
This unique feature allows users to tailor their experience by selecting their personality type.
Based on this selection, the app recommends events, communities, and connections that align with user preferences, fostering a fun and hyper-personalised experience.
Recognising the shift from offline to online management, we created a robust backend system that empowers administrators to maintain the app's seamless user experience.
We replaced the conventional gate management interfaces with a more interactive and engaging UI, minimising user effort while enhancing user enjoyment.
For easy operations on the backend system, we also designed desktop screens which could enable smooth functioning of the frontend screens.
We delivered a style guide for mobile as well as desktop screens.
Component sets were built for all interactive sections and designs to enable and allow easy application.
The best thing we decided was to have ZEUX as our launch partner. Saurabh is someone I and the whole team has learnt and will continue to learn from. Once the App is approved we will seek a feedback from you all. Our journey is commencing and we will engage as partner again. Thank you from the bottom of the heart for jump starting our journey.
Sauvik Bannerjee
CEO | TCG Real Estates
By leveraging our insights and understanding, ZEUX successfully delivered a complete ecosystem within the Z app for TCG Group. Our goal was to create a platform that elevates and streamlines the real estate experience for users seeking to full-fill their real estate needs and expectations.
We were on a mission to enhance the way users connect in their community and provide them with new and fun opportunities!
