“Design is the new advertising. If brand is a promise, design is performance.”
An outcome driven UX design leader with a proven track record of helping companies achieve business goals via UX. 15+ years of experience in UX consulting and training worldwide. Led 100+ UX design projects from inception to final delivery and architected several large UX transformation programs.
Consults globally. Mentors and leads UX teams comprising of analysts, researchers and designers. Relentless in ensuring UX design delivers real business outcomes.