Provides an in-depth understanding of your users and their stated & unstated needs. Duration: 3-4 weeks. Varies depending on size of research sample.

Can be done as a stand alone activity or as part of a UX design program.

Ideally, done before the design phase to ensure that the design matches user expectations.

Richest user data comes from using 1-1 direct qualitative research methods.

Deliverable includes research insights report covering user preferences, performance data and design implications.

Want to know more? Email us: ux@zeuxinnovation.com