Arushi Sethi
Lead UX Designer

“Good UX is inspired by thought and navigated by human behaviour.”

Arushi is a UX designer and illustrator with a  background in visual communication and product design. She has worked with various types of organizations, from independent design studios to a huge online retailer, across different types of sectors, right from music to education to beauty. With a knack for crafting elegant solutions for the most complex problems, she believes in a thorough understanding of the user, design and product goals to impact business. A people’s person, Arushi is driven by the positive vibes around the office. She loves music, dogs, traveling (specifically back-packing), watching UFC, meditating, cooking ambitious meals and playing football. She also plays her own version of Tetris –  changing the layout of her home every 2 weeks.